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Career Opportunities in Digital Marketing in India [For Freshers & Experienced in 2021]

Career Opportunities in Digital Marketing

The scope of career in digital marketing is on a boom and hundreds of thousands of candidates are trying their hands on this domain so that they can have a prosperous career and a happier life. The career opportunities are highly rewarding in this domain.

If you are the kind of person who is not very fond of technical stuff and want to try something avant-garde, then digital marketing is for you. This niche is filled with challenges to overcome and you can learn something new every day.

Career/Jobs Opportunities in India

The job opportunities are not limited to this domain. One can become a digital marketer, ad expert, content writer, search engine optimizer, web developer, social media expert, email marketer, graphic designer, and more. All these roles are totally different from each other and have lots of value on their own. The rate of growth for the need of digital marketers in India alone was approximately 12% in 2016, 14% in 2017–18, and about 24%-37% is expected to grow by 2020–2021.

Now, let us see the various job roles in the world of digital marketing:

1. Search Engine Optimization

What is Search Engine Optimization? 

In simple words, search engine optimization is the process of increasing the visibility of a website on search engines; not just Google but any search engine that may include – Yahoo, Bing, Yandex, Baidu, AOL, Ask.com, and more.

Search Engine Optimization plays a major role in the realm of digital marketing as it elevated the ranking of a website and thus helps a business to gain more profit as they are more visible on search engines. Search engines such as Bing and Google utilize crawlers or bots to crawl pages on the internet that goes from site to site.

This is used to collect all possible information about those web pages and then the bots put them in an index. After that, a complex level algorithm analyse the pages in the index and takes hundreds of ranking factors into account in order to determine the order of pages that should appear in the search results for a given search query.

Myriads of job roles exist in the domain of search engine optimization and the major ones are:

    • SEO Head
    • SEO Manager
    • SEO Team Lead
    • SEO Executive/Analyst
    • SEO Trainee

Various Search Engine Optimization Designations: Eligibility and Qualification Required

Let us see in detail what types of job roles are available in the domain of search engine optimization. The major job responsibility of these job roles aligns with each other as they all want to rank a website higher on search engines. They are the ones responsible to do search engine optimization activities so that a business can generate more profit than before.

1. SEO Head

Eligibility: At least 4-5 years of experience in digital marketing

Qualification Required: A bachelor’s or master’s degree

2. SEO Manager

Eligibility: At least 7 years of experience in digital marketing

Qualification Required: An MBA is preferred for the role of SEO Manager.

3. SEO Team Lead

Eligibility: More than 5 years of experience is preferred

Qualification Required: A bachelors or master’s degree will be great

4. SEO Executive/Analyst

Eligibility: 1-2 years of experience is required for a professional to become SEO Executive/Analyst

Qualification Required: A bachelor’s degree will suffice for this job role.

5. SEO Trainee

Eligibility: A fresher can apply for this job role as one will learn a lot in this trainee/fresher job profile.

Qualification Required: A bachelor’s degree.

 

Average Salary Range for Each designation in SEO

The salary is different for different types and levels of experienced professionals. For obvious reasons, a 5-year experienced professional will get more salary than a 2-year experienced SEO professional. The salary will increase with time and experience; so be patient and enjoy the journey towards becoming a great SEO working professional. Enjoy your job responsibilities and you will see that you are already on the path of becoming a successful professional.

RoleSalary in Rupees
1. SEO Head8-10 lacs per annum
2. SEO Manager7-8 lacs per annum
3. SEO Team Lead6-7 lacs per annum
4. SEO Executive/Analyst3-4 lacs per annum
5. SEO TraineeDepends upon the organization

2. Search Engine Marketing (SEM) or Google Ads

What is Search Engine Marketing?

Search engine marketing is a surefire way of marketing a business that uses paid advertisements which appear on search engine results pages also known as SERPs. The advertisers bid on the selected keywords that users of a search engine such as Google and Bing may enter when they are looking for certain products or services. This will give the advertiser a tremendous opportunity for their ads that will appear alongside results for those search queries.

These ads are also known as pay-per-click ads that come in a variety of formats for an SEM professional. Some might be small and text-based ads, whereas others, which include product listing ads also known as PLA or shopping ads are more visual in nature. The product-based advertisements allow the interested consumers to watch important information on the go that generally includes ratings, reviews, and price.

Various types of job roles exist in the niche of Search Engine Marketing. The major ones are:

    • SEM Head
    • PPC Account Manager
    • PPC Team Lead
    • PPC Executive/Analyst
    • PPC Trainee

Various Search Engine Marketing Designations: Eligibility and Qualification Required

Let’s see what the eligibility is and the qualification required for various job roles in the realm of search engine marketing. Here, one person might report to another in order to get a job done. Rarely, they work in isolation because at some point a professional needs help or assistance from other working professionals. The main goal is to optimize ads and get the maximum business out of them.

1. SEM Head

Eligibility: More than 7 years of experience

Qualification Required: A master’s degree

2. PPC Account Manager

Eligibility: 5+ years of experience

Qualification Required: A master’s degree

3. PPC Team Lead

Eligibility: 3-5 years of experience

Qualification Required: A bachelor’s or master’s degree

4. PPC Executive/Analyst

Eligibility: 1-3 years of experience

Qualification Required: A bachelor’s degree will do the job.

5. PPC Trainee

Eligibility: A fresher can apply for this job role.

Qualification Required: A bachelor’s degree is enough

 

Average Salary Range for Each designation in SEM

The salary is different for different types of working and experienced professionals. For obvious reasons, a 5-year experienced person will get more salary than a 3-year experienced SEM professional. The salary will increase with time and experience; so be patient and enjoy the journey towards becoming a great SEM professional.

RoleSalary in Rupees
SEM Head10-12 lacs per annum
PPC Account Manager8-9 lacs per annum
PPC Team Lead6-7 lacs per annum
PPC Executive3-5 lacs per annum
PPC TraineeDepends upon the organization

3. Content Writing

What is Content Writing?

Content writing is the process of formulating, writing, and then editing the web content and it is mostly done to achieve various types of digital marketing goals. Content writing can include writing articles, website content, blogs, video scripts, and content for podcasts. This also adds up to writing content for various social media and other specific platforms that includes tweetstorms for Twitter, text posts on Reddit, and image copies for Facebook and ads on Google.

To write a piece of content, firstly you have to come up with an outline. These outlines force you to jot down all the thoughts in a highly organized way. Moreover, this will really speed up your writing process as you will be more focused. Secondly, the outline will lead you to a much better structure for the content that you want to write. It is because the outline will let you see your content from a ‘top level and that’s almost impossible to see as you’re writing from your own perspective. Once you are filling up the outlines – you will have to proofread, edit, and redact the content for online publication.

Various types of job roles exist in the niche of Content Writing. The best ones are:

    • Content Team Head
    • Content Manager
    • Content Team Lead
    • Content Writer

Various Content Writing Designations: Eligibility and Qualification Required

The qualification required and eligibility are different for different types and levels of professionals. With experience, the salary of a working professional will surely increase as they are bound to get a promotion as over time their skills will also increase. A working professional just have to stick to the plan and that’s being patient! With this quality, you will see that you are becoming a better professional than your peer. With the help of patience, you will climb the ladder of success quicker as this is the secret ingredient of becoming a successful professional.

1. Content Team Head

Eligibility: 7-8 years of working experience

Qualification Required: An MBA or master’s degree in communications and journalism is preferred

2. Content Manager

Eligibility: 5-6 years of experience

Qualification Required: A master’s or bachelor’s degree

3. Content Team Lead

Eligibility: 3-5 years of experience

Qualification Required: Master’s or bachelor’s degree

4. Content Writer

Eligibility: 1-2 years of working experience

Qualification Required: A bachelor’s degree is enough

Average Salary Range for Each designation in Content Writing 

The salary is different for different types of working and experienced professionals. For obvious reasons, a 7-year experienced person will get more salary than a 5-year experienced content writing professionally. The salary or CTC will surely increase with time and experience; so have patience and enjoy the journey towards becoming a great content writing professionally.

RoleSalary in Rupees
Content Team Head10-11 lacs per annum
Content Manager8-9 lacs per annum
Content Team Lead6-7 lacs per annum
Content Writer3-5 lacs per annum

4. Web Development

 What is Web Development?

In layman’s term, web development is the process of building and maintaining websites; it contains all the work that took place behind the scenes in order to make a website look aesthetically great and working too This also include the website to work quicker and perform in a well manner with a clutter-free user interface and experience.

Web developers are also known as devs and they develop a website with the help of using variety of coding languages. The languages a web developer use generally depends on the tasks they are preforming and the required platforms on which they are working to achieve a goal.

There are front and backend developers. A front-end developer takes care of the website layout, design and interactivity using platforms such as HTML, CSS and JavaScript. They are the ones who take the raw idea from the drawing board and turn it into actuality. The backend developers are the professionals who are always working behind the scenes. This is the place where all the data is stored, and without this, frontend cannot take place.

Various types of job roles exist in the niche of Web Development. The most common as well as the best ones are:

    • Website Development Head
    • Website Development Manager
    • Website Development Team Lead
    • Website Developer

Various Web Development Designations: Eligibility and Qualification Required

The eligibility and qualification varies from each other for different types of working professionals in the domain of web development. Now, let us see all these in details and know better about the below mentioned designations. Let’s start with:

1. Website Development Head

Eligibility: 8-9 years of working experience

Qualification Required: A master’s degree in computer science or information technology

2. Website Development Manager

Eligibility: 7 years of experience

Qualification Required: A master’s or bachelor’s degree

3. Website Development Team Lead

Eligibility: 5-6 years of experience

Qualification Required: Master’s or bachelor’s degree

4. Website Developer

Eligibility: 2-4 years of experience

Qualification Required: A bachelor’s degree is enough

 

Average Salary Range for Each designation in Web Development 

The salary is different for different types of working and experienced professional in the realm of web development. For obvious reasons, a 6-year experienced person will get more salary than a 4-year experienced website development professional. The salary or CTC will definitely increase with time and experience; so you just need to have patience and don’t forget to enjoy the journey towards becoming a great website development professional.

RoleSalary in Rupees
Website Development Head10 lacs per annum
Website Development Manager8 lacs per annum
Website Development Team Lead6-7 lacs per annum
Website Developer4-5 lacs per annum

5. Design and Creative

 What is Design and Creative?

 Graphic design is an intricate art where the creative professionals develop visual content in order to communicate with the users via messages. By applying visual hierarchy and page layout techniques, graphic designers mostly use pictures and typography to meet and exceed users’ specific requirements and needs to focus on the logic of displaying elements in interactive design formats to improve the user experience and take it to a whole new level.

It is well-known that in order to work in the digital realm one must design with interactive software but graphic design is still revolving around age-old principles.  It’s pivotal that a designer must strike the right harmony with users from their first glance itself. Hence a graphic designer will have to correspond with emotional design; as a graphic designer, a working professional should have a concrete understanding of color theory and how vital the right choice of color scheme is. The color selection must not only reflect the demand of the organization but also have to meet with the users’ expectations.

Various types of job roles exist in the world of Design and Creative. The best ones are:

    • Design & Creative Head
    • Design & Creative Manager
    • Design & Creative Team Lead
    • Graphic Designer

 

Various Design and Creative Designations: Eligibility and Qualification Required

The eligibility and qualification for a graphic designer varies from each other for different types of working professionals but they all have a common goal – design and exceed the user’s expectations so that they are filled with awe. Now, talking about all these, let us see them in details and know better about the below mentioned designations. So, without any further ado, let us start with:

 1. Design & Creative Head

 Eligibility: 10 years of experience

Qualification Required: A bachelor’s or master’s degree in graphic designing course

 2. Design & Creative Manager

 Eligibility: 8 years of experience

Qualification Required: A master’s or bachelor’s degree

 3. Design & Creative Team Lead

 Eligibility: 6-7 years of experience

Qualification Required: A bachelor’s degree

 4. Graphic Designer

 Eligibility: 3-4 years of experience

Qualification Required: A bachelor’s degree

 

Average Salary Range for Each designation in Design and Creative   

The salary is different for different types of working and experienced professional in the world of design and creative. By now, you would have known that for obvious reasons, a 8-year experienced professional will get more salary than a 5-year experienced graphic designing professional. The CTC or salary will surely increase with time and experience; so have patience and always enjoy the path towards becoming a great graphic designing professional if you want to stay ahead of the curve.

RoleSalary in Rupees
Design and Creative Head11-12 lacs per annum
Design and Creative Manager7-8 lacs per annum
Design and Creative Lead6 lacs per annum
Graphic Designer4-5 lacs per annum

 6. Social Media Marketing

 What is Social Media Marketing?

In the simplest of words and as the name suggests, social media marketing is the utilization of social media platforms to promote a product or service. Social media marketing can also be used to connect with the target audience to build your brand, boost sales, and drive traffic to a website. Social media marketing or SMM generally involves posting great content on social media profiles, listening to as well as engaging with your followers, analyzing the results, and running social media ads.

Presently, the most dominating social media platforms are Facebook, Instagram, Twitter, LinkedIn, Pinterest, YouTube, and Snapchat. Apart from these, there is also a wide range of social media management tools available that has the capability to assist businesses in order to get the most out of the social media platforms listed above and beyond. For example, a social media automation/management tool known as Buffer is a platform that can help an organization to achieve success with social media marketing tactics.

 Various types of job roles exist in the niche of Social Media Marketing. The major ones are:

    • Social Media Marketing Head
    • Social Media Marketing Manager
    • Social Media Marketing Team Lead
    • Social Media Marketing Executive

 

Various Social Media Marketing Designations: Eligibility and Qualification Required

The qualification and eligibility criteria required for social media marketing professional varies from each other for different types of working professionals but in general all of them have a common goal – achieve business goals and engage with the customers and clients via various social media platforms available. Now, talking about all these, let us see them in details and try to know about the below mentioned designations in a better way. So, without any delay, let us start with:

 1. Social Media Marketing Head

Eligibility: 8-10 years of working experience

Qualification Required: An MBA degree

 2. Social Media Marketing Manager

 Eligibility: 7-8 years of working experience

Qualification Required: Master’s degree

 3. Social Media Marketing Team Lead

Eligibility: 5-6 years of working experience

Qualification Required: A bachelor’s or master’s degree

4. Social Media Marketing Executive

Eligibility: 3-4 years of experience

Qualification Required: A bachelor’s degree

 

Average Salary Range for Each designation in Social Media Marketing

The salary is different for different types of working and experienced professional in the realm of social media marketing. So, by now you would have got an idea that for obvious reasons, a 10-year experienced professional will get more salary than a 7-year experienced social media marketing professional. The CTC will definitely increase with time and experience; so you just need to have patience. Try to enjoy the road towards becoming a great social media marketing professional if you grow faster than others.

RoleSalary in Rupees
SMM Head10+ lacs per annum
SMM Manager8 lacs per annum
SMM Team Lead5-6 lacs per annum
SMM Executive3-4 lacs per annum

 7. Business Development Executive

 What is Business Development?

In digital marketing, business development is the activity of pursuing strategic opportunities for a particular business or organization, for example by cultivating partnerships or other commercial relationships, or identifying new markets for its products or services. In the simplest of words, business development is generally summarized as the ideas, initiatives, and activities that works in tandem to make a business better.

This includes but is not limited to increasing revenues, growth in terms of business operations, boosting profitability by building strategic partnerships and making intricate business decisions. Business development is a core process in an organization and the personnel involved in this domain has to have sharp and keen observation and also, they must possess amazing communication skills because at times they have to communicate with various teams and departments to find a solution for a complex business problem.


Eligibility to Become Business Development Executive in Digital Marketing

    • Eligibility: 2-3 years of working experience
    • Qualification Required: A bachelor’s or master’s degree in any business-related specialization.
    • Education: Different organizations have different kind of requirement but in general a master’s degree in business-related domain is always preferred when going for an interview for the position of business development executive.
    • Experience: 2-3 years of experience in an organization is required to become a successful business development professional.
    • Skills: Analytical skills, communication skills, problem-solving skills, decision-making skills, mathematical, and business management skills.

Average Pay Scale/Salary of Business Development Executive in Digital Marketing Industry

The salary is different for different types experienced professional in the world of business development. For obvious reasons, a 8-year experienced professional will get more salary than 5-year experienced business development professional. The salary will surely increase with time and experience; so have some patience and focus on increasing your skills because in the end, it is skills that will determine your future.

ProfileStarting Salary per annum (in INR)Mid-Level Salary per annum (in INR)Senior Level Salary per annum (INR) 
Business Development Executive3 lacs5-7 lacs10+ lacs

8. Video Production

 What is Video Production?

In the world of digital marketing, video production is art of various complex processes that has a single and simple goal – creating a video to promote a cause, product, or service. It can be a short film, a full-length movie, business promotion video, TV commercial, music video, or any other type of film.

The different types of process might vary completely with the required specifics, but the overall process is basically the same and these basic processes can be easily broken down into three major subcategories.

    • Pre-production
    • Production
    • Post-production

Eligibility to Become Video Producer in Digital Marketing

Education: Different companies will have different kind of requirements to become a video producer but in general a bachelor’s or master’s degree in film, video production, or broadcasting is always preferred when appearing for an interview for the position of video producer.

    • Experience: 4-5 years of experience in an organization is required to become a successful video production professional.
    • Education: Master’s or bachelor’s degree in animation, video production, or any other relevant field.
    • Skills: Technical skills, communication skills, problem-solving skills, decision-making skills, storytelling, and patience.

Average Pay Scale/Salary of Video Producer in Digital Marketing Industry

The salary is different for different types of experienced professional in the realm of video production. So, you might have known that for obvious reasons, a 10-year experienced professional will get more salary than 8-year experienced video production professional. The salary will definitely increase with time and experience; so you need to show some patience and just focus on gaining more skills because it is skills and knowledge that matters the most in this domain.

ProfileStarting Salary per annum (in INR)Mid-Level Salary per annum (in INR)Senior Level Salary per annum (INR) 
Video Producer4-5 lacs7-8 lacs12+ lacs

9. Client Relationship

 What is Client Relationship?

In digital marketing, customer relationship describes the ways that a company will engage with its clients/customers to improve the existing customer experience and take it to a whole new level. This, in general, includes providing answers to short as well as long-term roadblocks and proactively creating solutions that are motivated towards developing customer success in an organization. The customer relationship aims to develop a mutually beneficial relationship with the client that goes beyond the application of initial purchase.

For your information, customer relationship is a major part of an organization and is always present in every possible aspects of a business, but it’s most prevalent in the customer service department. The existing teams in an organization might include customer service teams, customer support, customer success, and product development. They all play pivotal roles in building a healthy customer relationship. Customer relationship also extends to market and incentivize the sales teams. Since these departments have a significant influence over the company’s interactions with the customer they are always involved in the sphere of customer relationship.

Eligibility to Become Customer Relationship Manager in Digital Marketing

    • Experience: 4-5 years of experience in an organization is required to become a successful customer relationship professional.
    • Education: BBA or MBA in any field
    • Skills: Communication skills, self-control, responsibility taking, problem-solving skills, decision-making skills, and patience.

Average Pay Scale/Salary of Client Relationship Manager in Digital Marketing Industry

The salary is different for different types of experienced professional in the word of client relationship. It is well known that a 6-year experienced professional will get more salary than 3-year experienced client relationship professional. The salary will definitely increase with time and experience; so you need to have some patience and you need to focus on gaining more skills because in the end it is the skills that matters a lot.

ProfileStarting Salary per annum (in INR)Mid-Level Salary per annum (in INR)Senior Level Salary per annum (INR)
Client Relationship Manager3-4 lacs6-7 lacs9+ lacs

10. Email Marketing

What is Email Marketing?

In digital marketing, email marketing is the process of sending a commercial message, typically to a group of people via emails. In a broad sense, every email is sent to a potential or current customer and that is considered as email marketing. It generally involves utilization of emails to send advertisements, request business and operations, or solicit sales as well as donations.

Email marketing is one of the best digital marketing strategies in existence as nowadays, everyone has a smartphone, laptop, or tablet and they tend to open their mails once or more than once a day. An effective and planned marketing email can convert prospects into real customers and has the potential to turn one-time buyers into loyal fans who will become product/service evangelists.

Eligibility to Become Email Marketer in Digital Marketing

    • Experience: 3-5 years of experience in an organization is required to become a successful email marketing professional.
    • Education: Bachelor’s or master’s degree
    • Skills: Communication skills, problem-solving skills, decision-making skills, patience, and observational skills.

Average Pay Scale/Salary of Email Marketer in Digital Marketing Industry

The salary is different for different types of experienced professional in the realm of email marketing. It is well known that a 9-year experienced professional will get more salary than 7-year experienced email marketer. The salary or CTC will surely increase with time and experience; so have some patience and focus on garnering more skills because it is the skills that will take you to the top in the field of email marketing.

ProfileStarting Salary per annum (in INR)Mid-Level Salary per annum (in INR)Senior Level Salary per annum (INR)
Email Marketer4 lacs5-7 lacs8+ lacs

11. Digital Marketing

 What is Digital Marketing?

Digital marketing is also known as online marketing. It is the promotion of brands to connect with potential customers using the internet and other forms of digital communication. This includes not only email, social media, and web-based advertising, but also text and multimedia messages as a marketing channel. Digital marketers run digital marketing campaigns in order to achieve a business goal.

These campaigns have become prevalent and employ the amazing combination of search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, campaign marketing, data-driven marketing, e-commerce marketing, social media marketing, social media optimization, e-mail direct marketing, display advertising, e–books, and optical disks. All these work in tandem to increase the customer base for a particular service or product.

Eligibility to Become a Digital Marketer

    • Experience: 2-3 years of experience in an organization is required to become a successful digital marketing professional.
    • Education: Bachelor’s or master’s degree in any domain
    • Skills: Communication skills, problem-solving skills, decision-making skills, patience, data analysis skills, listening, and social media skills.

Average Pay Scale/Salary of Digital Marketer

The salary is different for different types of experienced professional in the domain of digital marketing. It is obvious that a 6-year experienced professional will get more salary than 4-year experienced digital marketer. The salary or CTC will definitely increase with time and experience; so you just need to have some patience and focus on gathering more number of skills because it is one fact that is irreplaceable and you will need a lot of them to become successful in this niche.

ProfileStarting Salary per annum (in INR)Mid-Level Salary per annum (in INR)Senior Level Salary per annum (INR)
Digital Marketer3-5 lacs6-8 lacs10+ lacs

12. Start Up/Entrepreneurship

Apart from all the aforementioned career opportunities if nothing entices you then you can always choose to become an entrepreneur and start an organization of your own. Sometimes, you will have to become a one-man army because in the initial stages, you might not have all the manpower.

You just need to have certain skills if you are willing to become an entrepreneur and they are:

    • Business management skills
    • Teamwork skills
    • Leadership skills
    • Communication skills
    • Customer service skills
    • Analytical skills
    • Problem-solving skills
    • Decision-making skills
    • Critical thinking skills
    • Planning skills
    • Strategic thinking skills

A combination of all these skills will make you a great entrepreneur in the world of digital marketing. If you have an MBA degree then it will be a cherry on the top of a cake but that’s not mandatory. Learn networking and time management skills along with the aforementioned ones and you will become a successful entrepreneur and by becoming one you will inspire others by leaving footmarks and guiding others on the roadway to success.

As you know, there is no salary involved in entrepreneurship! In initial times, the revenue might be less but with time, skills, and experience the revenue and manpower for your business will definitely increase.

So, now you know everything about the career opportunities in digital marketing; if you are willing to try your hands in digital marketing then consider this as your best time as we know digital marketing is on a constant uprise. You can choose from a wide array of career opportunities and with required skills, knowledge, and experience – you can excel in any of them. You can become a content writer, an email marketer, a social media manager. Find out what interests you and then choose your career wisely.

Go for a certification in digital marketing if you want to work with the best organizations in the world as the top recruiters and HRs are always looking for a certified digital marketing professional. Have patience and you will become a great digital marketer or any other professional that you choose to become. Focus on gathering skills and you will find that you have always been destined to become successful both in life and career. 

Why Pursue Digital Marketing Training Program from Ethan’s Tech?

Ethan’s Tech is India’s one of the best professional training institutions that focus on the holistic growth of students. With a strong combination of theoretical and practical skills, Ethan’s Tech makes a student ready for the future. With the guidance from our instructors and mentors – you will have a recession-proof career; bound to succeed and excel I real-life scenario with us.

With 2-month course and 18 classes you will be able to call yourself a digital marketer. Here, you will be learning:

    • Web Development Concepts
    • Content Management
    • WordPress & Blogging
    • Brand Marketing & Management
    • Internet Marketing Etiquettes
    • Search Engine Optimization
    • Google Web Analytics

So, join us and take a step forward to change your life & becoming a successful working professional. Click here to know more about our Digital Marketing Course.

 

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